Hi, I'm Hemanth!
I've always been drawn to the way brands make people feel before they even say a word.
After years working inside companies like Amazon, PayPal, and Hudson's Bay Company, I started Mesh & Myth to build brands with more meaning, clarity, and character.
I'm a designer by instinct, an operator by experience, and an entrepreneur by practice.
From strategy to identity, my goal is simple:
Understand everything, then show only what matters.
About Mesh & Myth Studio
We build brands with meaning, clarity, and character - because looking good is only useful when people remember what you stand for.
Every identity we create starts with understanding the business, the audience, and the story behind it. From strategy to visual systems, we strip away the noise and keep what matters.
We're an India-based brand identity studio working globally. We've helped 20+ businesses across India, the US, Canada, UAE, Singapore and Australia through our proprietary and strategy DECK process, from discovery and strategy to identity and full brand systems - helping clients achieve outcomes like ~20% higher conversions through stronger positioning and ~30% higher engagement through stronger identity.
Our Approach
We work with businesses that want to be understood, remembered, and built for what comes next.
Our approach is simple: understand everything, then show only what matters. We dig into the business, audience, market, and story before we design a thing.
From there, we build a brand around the ideas that are genuinely yours - clear in thinking, distinct in its expression, and difficult for anyone else to imitate.
OUR PROMISE
"To build brands with meaning - clear in thought, distinct in expression, and made to be remembered."
Discover our highlights
WHAT WE UNDERSTOOD
Discovery
We studied The Burger Factory's personality, customer experience, and touchpoints to build an identity that feels warm, recognizable, flexible, and easy to use across physical and digital spaces.
WHAT WE DEFINED
Explore
We explored a friendly, modern direction built around food and togetherness, using a simplified burger symbol, approachable typography, and warm palette inspired by familiar burger ingredients.
WHAT WE CRAFTED
Craft
We created a distinctive burger symbol, friendly wordmark, ingredient-inspired colors, and a flexible visual system designed to work consistently across packaging, signage, social-media, and branded materials.
HOW WE MADE IT USABLE & SCALABLE
Kit
We packaged the identity into a practical system with logo rules, colors, typography, patters, and applications, making it easy for the brand to stay consistent across packaging, stores, print, and digital touchpoints.
Discover our highlights
WHAT WE UNDERSTOOD
Discovery
We explored Aithal Fit's founder story, fitness philosophy, audience, and long-term ambition to grow beyond training into gyms, products, accessories, and performance-focused offerings.
WHAT WE DEFINED
Explore
We defined a bold, disciplined direction built around progress, strength, and self-improvement, avoiding common fitness cliches so the identity could grow naturally across future categories.
WHAT WE CRAFTED
Craft
We created a strong wordmark, energetic color system, modern typography, and a flexible visual language designed to feel bold, premium, and recognizable across fitness, products, and environments.
HOW WE MADE IT USABLE & SCALABLE
Kit
We delivered complete brand guidelines, logos, icons, vectors, and application assets, while continuing regular check-ins to help Aithal Fit stay consistent and evolve confidently as the brand grows.
Discover our highlights
WHAT WE UNDERSTOOD
Discovery
We studied Eight Track's founder vision, Dubai context, studio environment, audience, and eight principal spaces to understand how the brand could balance technical precision with creative freedom.
WHAT WE DEFINED
Explore
We defined a premium direction that feels expressive yet controlled, contemporary yet timeless, and technical without feel clinical-built around clarity, restraint, and an artist-first experience.
WHAT WE CRAFTED
Craft
We created a minimal geometric identity inspired by the number eight, supported by a custom workmark, warm neutral palette, precise typography, and a visual language connected to rhythm and sound.
HOW WE MADE IT USABLE & SCALABLE
Kit
We built a complete brand system covering logo usage, color, typography, iconography, imagery, voice, tone, applications, and asset governance to keep Eight Track consistent as it grows.